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Making Headlines

HyperSpace is redefining what physical entertainment can be - and the world is paying attention.

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As featured inVogue ArabiaHarper's BazaarNational GeographicThe NationalTime Out Dubai

Featured Story

Vogue Arabia

The Ultimate Social Media Playground Opens in Dubai Mall

[House of Hype is] a content creator’s dream, a food lover’s paradise, and a gaming enthusiast’s playground all rolled into one.

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Vogue Arabia: The Ultimate Social Media Playground Opens in Dubai Mall
“[House of Hype is] a content creator's dream, a food lover's paradise, and a gaming enthusiast's playground all rolled into one.”
— Vogue Arabia
National Geographic Traveller

Inside Mercer Labs, New York's Immersive Museum of Art and Technology

There’s something wonderfully liberating about being given permission to act like a child again… And that’s perhaps the magic of Mercer Labs.

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Gulf News

House of Hype: Dubai Mall gets a 100,000 sq ft digital amusement park

[Immersive entertainment experiences] are not only a growing trend but defining the entire foundation of entertainment and retail. Today, the customer demands that everything is far more experiential.

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Harper's Bazaar Arabia

"I've Never Played It Safe. That Is Boring": Desi Gonzalez On Taking Risks And Embracing The Unknown

[There is] a human desire to cohabit a space and a time to create shared memories… a rebounding desire to connect in real life.

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Vogue Arabia

The Ultimate Social Media Playground Opens in Dubai Mall

[House of Hype is] a content creator’s dream, a food lover’s paradise, and a gaming enthusiast’s playground all rolled into one.

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WWD Business

Step Inside Dubai Mall's New Social Media-driven Theme Park

We’re not just building an amusement park, we’re creating a new kind of entertainment ecosystem that speaks to how consumers, especially younger generations, want to experience the world.

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CEO Middle East

The Hype Man

Alexander Heller’s Hyperspace is redefining location-based entertainment, with the company’s latest projects taking Dubai and Riyadh by storm

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Latest from HyperSpace

Inside Mercer Labs, with National Geographic Traveller

New York’s Museum of Art and Technology takes the spotlight in a feature on its rotating worlds of art and spectacle.

October 19, 2026

HyperSpace Acquires Mercer Labs

New York’s Museum of Art and Technology becomes HyperSpace’s third brand, and its first park in the US.

July 18, 2026

AYA Las Vegas to Open Q2 2027

The universe is expanding. The largest AYA yet takes shape inside Area15, Las Vegas.

March 15, 2026

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