House of Hype 
Opening 2022, Dubai


A loud, trippy AF physical incarnation of streetwear, bass culture, gaming, and the metaverse.


Kinda like Virgil vibing with Major Lazer in a Balenciaga video game.


Guests will roam surrealist cities, dance with holograms, paint with light, design impossible fashion, play immersive games, and unlock hype swag hidden virtually throughout the park.

30+ Experience Zones 
100,000 sqft