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FUTURE FORWARD ENTERTAINMENT

About

HyperSpace

The adventure began in late 2020 when three leaders from the experience design, technology and art worlds decided it was high time to shake up the entertainment attractions industry.

Leadership

Alexander Heller

CEO

Alexander founded HyperSpace after 7 years working between creative and arts arenas.

He founded AM Fund in 2015 while he was a director at Leila Heller Dubai. He has produced significant art and creatively driven events and activations with Emaar Malls and Dubai International Financial Center (DIFC).

Alexander is an art, design, NFT, and sneaker collector, as well as an avid golfer, tennis player, and skier.

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Desi Gonzalez

COO

An award-winning, multimedia Production Executive, Desi has been pushing the bounds of new technology in the experiential space for over a decade. She brings novel ideas to life and makes the impossible happen. She has a deep understanding of what it takes to partner with brands on complex projects, uniting ideas into a singular and compelling strategy and direction.

Pioneered firsts in Reality TV for Travel Channel, Augmented Reality Children’s Stories for Meta, Virtual Production for Unity and Unreal, biometric gaming for Nike and launched virtual pop stars in the Metaverse.

She’s a master when it comes to building and energizing multidisciplinary teams, typically the party-starter, Mariachi conductor, and secret weapon able to wear multiple hats to bring teams together to achieve outstanding results. Desi’s experience spans all types of media, platforms and technologies.

Awards include Cannes Lion Grand Prix, Golden Pencil One Show Award, Small Agency of the Year Award, Clio Gold Award, Regional Emmy, AD Age’s Agency of the year, and Webby Awards, and served as a Judge for the AICP Next Awards.

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Rama Allen

CCO

Rama designs worlds.
For over two decades, he has created interactive experiences, products, and films that turn watching into inhabiting, and curiosity into wonder. Today, he dreams up environments that feel alive, built for exploration and play.

At HyperSpace, Rama leads creative vision across concept, narrative, spatial design, media, and experience strategy, guiding projects from first spark through real-world execution.

Rama has created work for Apple, IBM, Showtime, HBO, and PlayStation, and is a two-time Emmy–nominated director for the title sequences of True Blood and Vikings. His work has been exhibited at the V&A Museum, earned more than a few shiny awards, and shared through teaching and mentorship at institutions including Yale, Harvard, MIT, Duke, SCAD, NYU, and the New Museum.

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We Believe

Great humans
make history.

Great ideas are made by great people. Thoughtful work requires thoughtful comrades.

Wonder above all.

Awe is the most direct route to emotional impact. Other people can’t be surprised by our experiences unless we are.

Future forward.

We create experiences for tomorrow by working backwards from human desires and looking forwards through technology and culture.

Faster = Stronger!

Momentum makes monuments. We do not gatekeep expertise and use all genius and fascinations available to work at the speed of culture.